Ms Ullman-Smith's skills as a social media consultant were vital to the establishment and success of Social Media for Eilean Bàn Trust‎. The Trust suffered from a lack of presence in modern media, relying on an outdated Website. Ms Ullman-Smith created a dynamic Facebook and Twitter account, with regular posts and enabled the new events programme for 2018 to be populated by regular automated posts, photos and posters. She connected the Trust across Twitter with public outreach ventures across the local area and Scotland wide and soon had interest from BBC Alba and the regional press. 

The desired outcome of more public participation and awareness of the trust was the desired result.